CEO iChoix

Welcome to our website! I’m Jayson Ross, also known as Jay, the founder and CEO of our company. Originally from Macon, GA, my academic journey commenced at the Georgia Institute of Technology, where I delved into the realm of Finance and certified by Northwestern University as a Certified AI Strategy Practitioner. I have had the privilege of working in various industries and roles, including private equity, banking, energy, government, higher education, and healthcare. This diverse background has shaped me into an innovative leader, driven by a passion for bringing fresh perspectives to the table.

Vision & Mission

We chose the name iChoix because we understand the significance of owners, leaders, and stakeholders making a “Choix” (choice) to be different. We believe that true transformation begins with embracing oneself and extending grace to others. It starts with the individual, symbolized by the “i,” and radiates outward to create positive change within organizations.

At iChoix, we are not your typical “consulting suits.” We understand that traditional approaches may not always be the best fit for every business. Instead, we strive to be dynamic and adaptable, embracing creativity and out-of-the-box thinking to help you achieve your goals.

We firmly believe that every business owner has the potential to turn their dreams into reality. It is within each individual to find the spark and the power to believe in themselves and to find the right people to partner with to bring their visions to life. Drawing from my experiences in various industries and working with Deloitte Consulting in areas such as change management strategy, product management, technology implementation, communications, training, and leadership, I have gained valuable insights into how organizations can truly innovate and identify their desired Northstar.

As your strategic and technical partner, we aim to support your organization and meet you where you are in your journey. We are not here to impose rigid frameworks or cookie-cutter solutions. Instead, we bring a dynamic and adaptable approach, embracing creativity and out-of-the-box thinking to help you navigate through your current state, identify where you want to grow, and define your ideal future state.

We are committed to meeting you where you are in your journey, regardless of whether you’re no matter your background or capacity you operate within, a small, medium, or larger company. We believe that every client, no matter their size, deserves empowerment and support. Our goal is to provide you with the tools, guidance, and innovative solutions to help you thrive and achieve your goals.

We are not just a service provider; we are innovative leaders who are passionate about helping businesses thrive. We are committed to empowering you and providing the guidance and innovative solutions you need to succeed. Let’s embark on this journey of innovation together.

We're Your Growth Partners

We see ourselves as an extension of your team, invested in your long-term success. We celebrate your wins as our own and are always by your side to navigate challenges and overcome obstacles.

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Elevate your business voyage with us – where precision meets innovation. Embark on a transformative journey toward unparalleled success.

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We meticulously sculpt solutions that amplify your ambitions and propel you to a preferred future.


+1 (478) 250-7010

Atlanta, Georgia

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